As someone a decade into my publishing journey, there's something pleasingly circular about the kick to the back of the head that's made me completely reassess my approach to publishing coming from the same person who applied a similar jolt over a decade ago. This is an absolutely essential read for anyone in indie publishing, especially those of us still tinkering around the edges of the algorithms, trying to beat the systems that are still so resolutely stacked against us. Long live the artisans.