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cobycat.neocities.org

@cobycat.neocities.org

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August 2026

  • A great overview from the top-up marketing campaigns that I experienced (in part) as a kid, not just about Pokémon, but also its competitors at the time. Pokémon, Digimon and Yu-Gi-Oh! are the main focus, though others such as Mon Colle Knights and Medabots get more than passing mention. I enjoyed all that's in it, since it tied together a lot of nostalgic elements from my childhood. I do wish the writer had gone into more detail about many of specific trends and marketing campaigns covered. As someone who's not from America, there's of course an international element missing to truly encompass my own experiences. The book, for example, talks about the big initial Pokémon hype petering out. That makes me wonder whether our own flippos gave it a longer lease on life here.

July 2026

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